How To Use Pinterest Marketing For A Small Business

 With disposable income drastically reduced, many small businesses are struggling to sell their products and services for the value they deserve to cover the cost of their skill and effort.

Additionally we are witnessing a ‘visual revolution’. Time-starved customers are craving ever more information in bite-sized chunks via photos, videos and infographics, and they are looking for it online.

The exciting new social media platform Pinterest brings together these ‘visual’ and ‘online shopping’ trends, and has been proving very successful for creative businesses who know how to use it.

So how could a small business find targeted leads, customers and sales using Pinterest?

Using social media for business can be very time-consuming, but with a targeted marketing strategy and a few tips and tools it is possible to get a good ‘return on time invested’.

Pinterest enables you to set up an account with striking visual images collected on ‘pin boards’ – the online equivalent of a corkboard. These boards are perfect for showing your products in their best light, like an online catalogue.

It is best to give your pin boards titles which reflect what your ideal customers will be searching for. Fill your ‘profile’ section with the benefits your customers will gain by dealing with you, and add a good photograph or crisp logo, and of course a link to your website.

Service businesses can show ‘behind the scenes’ videos, and use Pinterest boards to collate relevant details from around the web which would interest their target audience. It is possible to quickly become the ‘go-to’ person for information about your industry.

As with other social media platforms pure self-promotion is frowned upon, but Pinterest is becoming very business-friendly and it is totally acceptable to pin your own offerings amongst general industry information and content from other relevant (but non-competing) businesses.

Food related pins, interior design and decor, arts and crafts, floristry, fashion, weddings, photography and jewellery are some of the hugely popular categories on Pinterest, and these businesses are finding increased, targeted traffic to their websites due to their photos being repinned and going ‘viral’.

Product- and service-based businesses, and even non-profits, are making good use of Pinterest to get results.

One of the main advantage of using Pinterest for business marketing is that Pinterest users are buyers. Unlike other social media sites where users log in to be ‘social’ and – on the whole – don’t like to be ‘sold to’, studies have shown that 1 in 5 Pinterest users pins something they later buy. This is a massive conversion rate for a social media platform, overtaking both Facebook and Twitter!

To recap, three very important trends are converging, right now: –

• Customers are increasingly searching online for products and services they actually want to buy

• High Street creative businesses are struggling to make sales in the current economy

• Pinterest offers a vehicle for putting your business smack bang in the middle of the online ‘visual revolution’

This means that if you decide to take the plunge and start to do your business marketing through social media, Pinterest could be a good choice to begin with.

So, it might be time for your creative business to jump onto Pinterest and find your customers online -where they are searching for you.

Ann Leslie is a Marketing Consultant and Pinterest expert, combining decades of experience in creative businesses with social media training and an MBA.

Ann helps creative individuals, entrepreneurs and businesses design a Pinterest marketing strategy to gain targeted leads, customers and sales for their business – and have fun doing so!

Social Media Marketing With Twitter Marketing That Works

 Twitter, Facebook, Squidoo, HubPages, and Friendster are all very popular tools to use for social media marketing. These social media sites can help you promote a new business that you have started or a product that you are trying to sell.

The best part about social media marketing sites like Twitter is that you are able to reach a diverse network of people and it is completely free.

Use Twitter marketing to sell your products
It is a proven fact that Twitter marketing is one of the most effective ways of finding success using social media. There are a ton of Internet marketers that have proven that Twitter marketing is a great way to promote the launch of a new software program, E-book, or website.

Internet marketers like Zac Johnson and John Chow have brought in six figure incomes by applying well thought out social media marketing strategies. You can do the exact same thing. Build a twitter list of targeted followers that are in the same niche as you. This will give you a targeted list of buyers to blast your message out to when your product is available for sale.

Use Twitter to promote messages for other users
One of the best things about Twitter marketing is that you don’t even need to have your own website or business to run a successful Twitter campaign. A smart Twitter user with a knack for social media marketing can make money by Tweeting messages for other people.

You can get paid for Twitter marketing. Websites like Sponsored Tweets will pay you money to promote the messages of other users to your Twitter followers. A software company might pay you to tweet about a new Word press plug-in or a website owner might want you to help promote a new article directory. Either way social media marketing is putting money in your pocket.

Twitter marketing as a means of affiliate marketing
Affiliate marketing and Twitter marketing were made to go together. Affiliate marketing involves having someone promote a product or service for you. In turn for promoting your product, you will pay your affiliates a commission for each sale that is generated due to their promotional efforts.

Twitter marketing is a great way of connecting with these influencers. These are the people that can make your affiliate program a success. Any good affiliate manager knows that Twitter is one of the linchpins to a successful social media marketing campaign.

Use Twitter marketing to boost your blog ranking
Everybody knows that Twitter can bring more visitors to your blog. Sure you can promote specific blog posts and bring in some extra traffic but Twitter can be used for so much more than that. Here are a few ways that you can use Twitter to help your long term social media marketing goals.

– Have a conversation (learn the likes and dislikes of readers)
– Get post ideas (create content that will increase long term readership)
– Promote your content around the web (promote article submissions and links to your site)

There is a definite value in using Twitter marketing as part of your social media marketing campaign. It’s a valuable online resource that can help you increase your presence online if used properly.

Want to know more about SEO Marketing with Twitter?

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