Why Social Media Marketing Is Important to Your Business

 SMM, the new tool in the business arena has shown a promising rise, the recent years. The web world is going gaga over it & Social media has shown a 100% higher lead-to-close rate than outbound marketing. Today nearly 84% of B2B marketers use social media in some form or the other. No matter what you sell and who your target audience is,, using social media as a marketing tool is a sure shot way to you grow your brand!

Not having an active social media presence is kind of like living in the ancient times. People may ask what is social media marketing going to do for me? Do I really need it? Yes. Yes you do just check out the reasons why:

Increased Web Traffic

Social media posts can drive targeted traffic. Creating a new page on your site, landing pages, well-placed social media posts can make all the difference. A single link on Reddit or links submitted to StumbleUpon can transform a page from a handful of visitors a day to hundreds. Who wouldn’t want to capitalize on that?

Boost SEO

Social media can boost your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Driving traffic to your optimized pages with social media posts will cause them to climb much faster in the search engine results pages (SERPs).

Connect with Consumers & Industry Leaders

Social media leads to real relationship building. Twitter and Instagram marketing can get you free interaction with your customer base – you can read their tweets and status updates to get insights into their daily lives like what products they prefer and why etc. & maybe you can fine tune your strategy.

You can also use social media as a tool to connect with thought leaders and tastemakers in your space, as well as journalists who cover your industry.

Get your message across

As people view Twitter and Facebook as social networks, not marketing machines they’re less likely to see what you post as marketing and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.

Targeting and retargeting with Ads.

The highly customizable nature of social media ads. like Facebook ads, is one of the reasons social media is important. These ads even allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked. You also have to the option to retarget the users who visit you & even convert them into solid leads and sales.

Get noticed at events

It’s easier to get noticed at events and even generate earned media coverage with social media posts. At any event there’s no better way to leverage your presence than with the help of social media.

Immediate response

The feedback you get in the process of SMM, you’ll be the first to know when there are issues – and you can take immediate steps to resolve them right away and consumers appreciate companies that respond to customer complaints.

Builds Brand Loyalty

Brand loyalty can be built on a strong social media presence. It has been found that brands with active social media profiles have more loyal customers. Being active on social media helps you become less like a business and more like what you truly are – a unified group of people who share a vision.

Are you ready to jump ahead of your competitors with social media? Want to see your rankings climb fast? Pull out that phone and give us call. We’ll help your dreams come true.

Taurus Web Solutions have been rendering reliable and satisfactory services and is well known for their design and development services and affordable SEO packages among the existing companies specializing in Website development India.

Finding a Job in Columbus in Web Design and Development

Columbus, Ohio is a great city in which to get a start as a freelance web designer or web developer. Columbus is one of the leading technology cities in the US, being the home of such widely renowned technology companies as Accenture, AOL, and the Battelle Memorial Institute. There are also hundreds of small to medium sized web design and web development companies peppered throughout the greater Columbus area.

Being a Columbus freelance web designer can be achieved by telecommuting, so you do not have to live in downtown Columbus, but being close to the city to do the occasional face-to-face meeting is highly recommended. Some web design companies will not give you a job without meeting you and some web development services require a face to face meeting, which is much easier when all web designers and project members are involved. Columbus, Ohio is a great place to live, and has enough web design job opportunities that you will not need to pitch outside of the city. It makes sense to live there. Although freelancing website design may seem like a terrifying prospect, it is not too hard as long as you have the bravery to go out on your own, and the work ethic to stick to it.

Calling web design companies in Columbus is one of the best ways to begin getting web design jobs. Calling companies takes away the potential clients ability to ignore your presence. Emails are easily erased or forgotten and direct mailing gets lost in the shuffle of bills. Write down a short speech introducing you as a freelance web designer, asking whether the company you are calling works with freelancers regularly. Although some web design companies use freelancers, while others prefer to use an in house web design team, you will find a few web design companies in Columbus that will be interested in your services. The secret to success when cold calling companies in Columbus is doing so in numbers. How many jobs you get depend greatly on your pitch and your experience, but expect to get one out of ten. With there being so many web design companies in Columbus, one out of ten is still a large amount of potential website projects.

Setting up a toll free phone number and getting a fax number will help you land more web design projects also. Toll free numbers allow clients who are outside of your area code to reach you free of charge. Prospective web design clients will need the ability to send agreements and documentation to you via fax. You’re right in thinking that most documents can be sent by email, but it is guaranteed that you will run into an old school client that still faxes documents the old fashioned way.

Setup an auto-responder on your email. This will help land more web design jobs in Columbus because people who email you will automatically receive a response. This could be beneficial because you could setup the auto-responder to include sales copy or your resume or both. If you send out mailers or business cards or advertisements with your designated auto-responder email address and get a reply from someone at that email address, that person will automatically receive your resume and sales text.

After getting a website design job, it is important that you stipulate what is required of you and your client. Make sure to draw up a contract or agreement of some sort just so that you have everything down on paper. Include your fee, the work to be done, the time period the work should be completed in and when you expect to be paid and in what forms (credit card, company checks).

Have a look around on the Internet for web design and website development companies in Columbus and write down the ones you are interested in. The best way to find web development companies in Columbus is to Google them. Search for terms such as “Columbus web design” or “web development companies in Columbus, Ohio”. Some day you may just get their attention and become a successful freelancer!

Copyright 2009 Matt McWilliam and MJM Design in Columbus, Ohio.

Visit Columbus web design for more information about website design services in Columbus, Ohio. MJM Design is a full service website design company located in Columbus, Ohio. Looking for a new website company in Columbus?

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