The Impact of Marketing in the Society – Can We Really Make a Difference?

Definitions

Marketing is generally thought of as the process of promoting goods and services to the end user. We can think of this as McDonald’s advertising its Big Mac in such a way that we feel that we really need one for lunch. This demonstrates the advertising piece of the marketing mix, and is the element that most people identify with marketing.

Society is generally defined as the condition in which members of a community live together for their mutual benefit. Societies are more than just the individual members that make up the group, but the sum of the collective. We are all members of a society, and interact with the other members in that community. So what is the impact of marketing in the society?

Negative Connotations of Marketing – They Made Me Do It

Ever since society passed from a Subsistence economy (I grow my own food, make my own clothes, and don’t need anyone else to help me) to a Trade economy (I’ll grow some food to sell to you, if you will make some clothes to sell to me) we have had the challenge of marketing our products and services to others (Uh-oh, now that there are two people making clothes in my town I’d better let people know why they should buy mine). And ever since that first sales pitch there have been criticisms of marketing; like deceptive practices, high prices, unsafe products, and high-pressure sales – to name a few.

But many critics go further and claim that marketing has created false wants, promoted materialism, produced cultural pollution, and allowed big companies to gain significant political power. And there is an element of truth to all of these claims. Companies that have not performed ethically have had a damaging effect in society that the ethical businesses must now work through.

And the Good?

But it is hard to deny the positives that marketing has brought upon society as well. The wealth of technology at our fingertips today is directly related to the sales of these items and the continued downward pricing caused by the promotion of computers, cell phones, GPS navigation systems, digital cameras, MP3 players, etc. Dozens and dozens of these types of products are commonplace today, but seemed like luxuries for the rich just a few years ago. In fact, most of the people below the poverty line in the US today live better than royalty did 200 years ago — with cars, heating and air conditioning, microwave ovens, cell phones, televisions, and other amenities now considered necessities.

More importantly, most medium to large companies now have significant charitable giving and service programs that donate large sums of money and time to needy organizations that make a difference in the lives of millions of people every year. Whether companies do this out of a pure heart or a need for positive publicity, the result is the same — and many of the neediest in society are better for it.

Doing the Right Thing

As the public grows more knowledgeable and educated, they hold businesses to a higher standard than was once the case. The abuses of workers that were common a century ago are not tolerated by society today. Now corporate ethics policies drive decisions in the boardroom and the marketing department so that the end user (that’s us) benefits in many ways. Doing the right thing is a good policy because people want to do business with someone they trust and respect. And the companies that are exposed as cheaters, liars, or abusers are generally shunned in the marketplace (Enron, anyone?).

The bottom line is that though there is a negative impact of marketing in the society, there is a positive to balance it out; and it is our job as society to reward the good guys with our purchases and punish the unethical companies by neglecting them in the marketplace. As we continue to do this over and over, we make Big Business aware that they will make money only if they honor their ethics policies and do the right thing on a consistent basis. In this way we can make a difference in the marketing tactics employed to sway our decisions. And that is a positive that we as a society can live with.



Source by Keith Hartung

Nuts and Bolts of How to Make Money Online – For Real

You see a gazillion emails everyday bombarding you for everything imaginable about making money online. How do you tell the difference between hype and ripe?

Well to start off, it has to be simple. You shouldn’t have to create web pages, you shouldn’t have to create capture pages, you shouldn’t have to write auto-responder messages.

Everything should be done for you. Easy peasy, lemon squeezy.

It doesn’t get any easier than this. All you have to do is learn to send traffic to a capture page to build your list so that you can follow-up and introduce them to you business flopportunity.

Get them from skeptical visitor to getting them engaged by sharing your story. (And everybody has one). Your job is not to sell them on the business, but to build a relationship with the people on your list.

Learn to be a Leader. Get out of the learning curve. Find a strategy that works and… Master It.

If you’ve never grown a business before, if you have zero business experience, no internet experience… you’re in the right place at the right time because there is nowhere better to learn all this… and nowhere easier.

Don’t get left behind – start your business online. It’s very easy to be a leader in your own home business.

You’re told… “We have everything here for you to help you develop the skills that you need to develop. You will learn how to turn those leads into members and to be the leader you want to be.”

Helping other people to realize their dreams, helping other people to become healthier, helping other people to understand or find a solution to the problem they’re having is pretty rewarding – pretty sweet, (and it helps that you’re making big money).

That feeling is what you need to fall in love with. Fall in love with helping the people whom you introduce your business to. You need to put YOU into your business. Engage, Learn, Teach!

And here is a million dollar idea for you…

When you wake up in the morning the first thing you need to do is decide that you’re going to have a GREAT day. Regardless of what went on yesterday, regardless of how good or how bad your results are, regardless of the amount (or lack of amount) is in your bank account, wake up and decide…

You’re going to have a Great Day!



Source by Carl Willoughby